
Strake Handwerkerinnen
Genre:
Commercial
Social Awareness
Cinema commercial
About the project
In many trades, women are underrepresented. Especially the more physically demanding crafts are considered male-dominated. It is often persistent stereotypes that cause women to hesitate when considering certain skilled trades.
“Starke Handwerkerinnen - unersetzlich” portrays capable, confident craftswomen who have made so-called men’s professions their own. Women for whom their work is a calling. Women who break with clichés and prove that passion has nothing to do with gender. Women who are indispensable to the trades.
Client
Year
Handwerkskammer Freiburg, Das Handwerk
2024
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