
IN JEDER VON UNS
Genre:
Commercial
Social Awareness
Campagne
About the project
Young girls growing into confident, successful craftswomen. By contrasting past and present, an inspiring narrative unfolds: we witness the first curious moments in which the girls discover skilled trades, and then, through a time jump, see them years later working confidently in their professions.
This parallel structure makes it clear that passion, courage, and support are essential in finding and following one’s own path. The stories show how small gestures of encouragement can lead to great professional achievements.
The concept places transformation at its core: dreams turn into action. Girls become craftswomen. It becomes evident that women are not an exception in the skilled trades, but an indispensable part of their future. This shift in mindset begins within families.
Client
Year
Handwerk BW
2025
Awards



